DEPARTMENT OF
MANAGEMENT STUDIES
KURUKSHETRA
INSTITUTE OF TECHNOLOGY & MANAGEMENT
List of Publications
Ranjeet
Verma, Associate Professor & Head
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Publications
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1.
Book
published on “BRAND MANAGEMENT”
under the Laxmi Publications. Pvt. Ltd, New
Delhi, 1st edition, 2009, ISBN
978-81-318-0665-4.
2.
Book published
on “BASICS OF ECONOMICS AND MANAGEMENT” under
the Vayu Education, New Delhi,
1st edition, 2010, ISBN 978-93-80712-61-1.
3.
Book
published on “FUNDAMENTALS OF
MANAGEMENT” under the Vayu Education, New Delhi, ISBN 978-93-80712-68-0, 1st
edition, 2011
4.
Book
publication communicated on “Direct Marketing” under the Laxmi Publications
Pvt. Ltd, New Delhi in the month of August, 2012
5.
Paper published in “Udyog Pragati- The Journal of Practicing Managers” on the topic “E-Governance: Issues & Challenges”
Vol.31, No.2, April-June, 2007, Page 24-29, ISSN 0970-3365.
6.
Paper published in “Voyager-The Journal of Computer Science & Information Technology”
on the topic “Customer Relationship
Management” Vol. 3, No.1, Jan-Jun, 2006, 40-43, ISSN 09734872.
7. Paper
published in “Management Vistas” on
the topic “Probing Brand Perception of
Selected B-Segment Indian Passenger Cars” Vol-III (PART-I) January-2010, 29-33,
ISSN 0974-682X.
8. Paper
published in “Journal of Business Research”
on the topic “Segmentation, Positioning
and Brand Image-A Comparative Study of Selected C-Segment Passenger Cars”,
January-2010, ISSN-0972-2785.
9.
Paper published on the Topic "Innovation
& Entrepreneurship- An Overview" in National Conference on "Innovative
Applications of IT and Management for Economic Growth of India"
organized by Apeejay Institute of Management, Jalandhar on 21-22nd April, 2006
10.
Paper published in “Sandesh- Masthnath Journal of Management” on the topic “E-Branding- A Winning Mantra to Build
Strong Brand in Automobile Industry”vol. 1 ISSN-09756515, Jan-March, 2010
11.
Paper
published in the “International Journal of Essential Sciences” on the topic
“Probing Brand Perception of Selected C-Segment Indian Passenger Cars”. Vol IV
No.1, June 2010, ISSN: 0973-8436
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Seminars/Conferences/Workshops
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1. Presented
Paper on the topic “FDI: INDIA
VS CHINA”
International Conference, India: Investment Destination organized
by Delhi School of Professional Studies held on January
3-5, 2007
2.
Presented
Paper on the Topic "Implications of E-Governance on Small
and Medium Enterprises” in National Level Seminar on "Smart
Governance for Rural Development" organized by Institute
of Technology and Management (ITM), Gurgaon on 17-18 Feb, 2006. Sponsored by
Department of Science & Technology, New
Delhi
3.
Presented Paper on the Topic "
E-Governance – Scope, Strategies & Limitations" in National
Conference on "Information Technology & Its
Applications" organized by Bharati Vidyapeeth's College of Engineering,
New Delhi on 13-14th April, 2006
4.
Two days’ workshop attended on the topic
“Research Methodology with Software Applications” organized by EDP cell,
S.D.College of Management on 5th & 6th September,2008
5.
Presented Paper on the Topic "
Rural Marketing: Challenges, Opportunities and Strategies" in National
Seminar on "Rural India- A Strategic Pathway To Competitive Advantage"
organized by MBA Department, N.C.College of Engineering, Israna, Panipat on 24th , 2007
6. Presented
Paper on the Topic “Green Marketing: Issues, Challenges and
Strategies” in “All India Commerce Conference”
organized by Department of Commerce, Goa University on 1-3 October, 2010.
Divya Chaudhary, Assistant Professor
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Seminars/Conferences/Workshops
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1. Presented Paper on the topic “ Environment-Health Linkages : Emerging
Issues and Policy Response ” in a National Level Seminar on
“Environment-Health Linkages : Emerging Issues and Policy Response” organized under UGC-SAP (DRS-I) by Department of Economics, Jamia Millia Islamia University, Delhi from 16-17th March, 2012
2. Presented Paper on the topic “ Managing Workplace Diversity ” in a
National Level Seminar on “ Emerging Trends in Management” organized by Seth Jai Parkash
Mukand Lal Institute of Engineering and Technology, Yamunanagar” on 22nd
March, 2011
Pawan Dhankhar,
Assistant Professor
1. Paper
published entitled “INR/US$ Bilateral
Exchange Rates as Determinant of Indian Import Destinations- an Analytical
Study” in “HSB 4th Annual National Conference on Business and
Management From Feb. 9-10, 2012.
2. Presented Paper on the topic entitled “INR/US$ Bilateral Exchange Rates as
Determinant of Indian Import Destinations- An Analytical Study” in “HSB 4th
Annual National Conference on Business and Management From Feb. 9-10, 2012.
Yashpal Singh,
Assistant Professor
1. Paper
published entitled “How government
should spur entrepreneurship” in “International Conference on Emerging
Trends in Engineering & Technology” held on 14-16th October, 2010.
2. Presented
Paper on the Topic “Green Marketing: Issues, Challenges and
Strategies” in “All India Commerce Conference”
organized by Department of Commerce, Goa University on 1-3 October, 2010.
Sunil Kumar,
Assistant Professor
1. Paper
is Presented on the title “Business and
Investor” in the National Conference organized by Vigana Jyothi Institute of Management, Hyderabad
2. Paper
is presented on the Title “Sub-Prime
Crisis: Causes, Effects and Opportunities for India” in National Conference
organized by Department of MBA, SJB
Institute of Technology, Kengeri, Bangalore
3. AICTE
Sponsored- Staff Development Programme on “ENTREPRENEURSHIP
& DEVELOPMENT” organized by TECHNOLOGY
EDUCATION & RESEARCH INTEGRATED INSTITUTIONS, KURUKSHETRA from Jan. 18,
2010 to Feb. 01, 2010
4.
AICTE Sponsored- National Level Staff Development Programme on “SMART MATERIALS” organized by Shanti
Devi Institute of Technology and Management, Israna Panipat from July 19,
2010 to July 31, 2010
5.
National Workshop on “Network Security” April 18 & 19, 2009, Shri Krishana Institute of Engineering and Technology, Kurukshetra.
6.
“Faculty
Development Programme” Indian Institute of Management (Nov. 17-22, 2008) Course
Title: Learning to Do Academic Research
for Publishing in Academic Journals and for Doctoral Dissertations
7.
4th National Conference on “MANAGING
CUSTOMER LOYALTY” September 26-27, 2008, MM University, Mullana – Ambala
8.
Workshop on “RESEARCH METHODLOGY WITH SOFTWARE APPLICATIONS” S.D. College of
Management on 5th & 6th September 2008
9.
Workshop on “Employees’ Provident Fund Act and Schemes” Dr. Shyama Prasad
Mookerjee Institute of Social Security Administration, Faridabad, Ministry of Labour & Employment, Govt.
of India
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